Most of us attempt to persuade people every day Start practicing with writing prompts today to see if you can apply the three modes of persuasion for more effective prose.Most people are able to drive a car without fully understanding how the car operates. Whether you’re writing to persuade or entertain, pathos can enrich your writing and help you gain the trust of your readers. While many ads rely more heavily on ethos and pathos (appeals to credibility and emotion), logos is often used to illustrate that buying or investing in a product is logical and in the best interest of the customer.įor example, many car advertisements highlight a car’s gas mileage as a logical way to save money in the long-term. And we’ve done all this while cutting our deficits by almost three-quarters.”īy pointing to hard facts and statistics (like “14 million new jobs” and “unemployment rate cut in half”), audiences will be able to conclude for themselves that the state of the economy is strong. That’s just part of a manufacturing surge that’s created nearly 900,000 new jobs in the past six years. Our auto industry just had its best year ever. More than 14 million new jobs, the strongest two years of job growth since the ‘90s, an unemployment rate cut in half. “We’re in the middle of the longest streak of private sector job creation in history. Politicians often use all three appeals-logos, ethos, and pathos-in order to appeal to their constituents.įormer President Barack Obama’s 2016 State of the Union Address is an example that uses all three, but the excerpt below highlights his use of logos in particular: She did deceive her father, marrying you …īy reminding Othello that Desdemona betrayed her father to marry him, Iago is using an argument that he knows will seem logical in Othello’s mind. Who dotes, yet doubts-suspects, yet soundly loves … Who, certain of his fate, loves not his wronger,īut oh, what damnèd minutes tells he o’er It is the green-eyed monster which doth mock In William Shakespeare’s Othello, the antagonist, Iago, uses logos to plant seeds of doubt in Othello’s mind that his wife might be having an affair with Cassio: If you look closely, you can find examples of logos in everyday life, from TV ads to political speeches. While logical reasoning is perhaps most useful in nonfiction, it can also be used effectively in literature. When appealing to logos, strive for an even tone and let the facts speak for themselves. Using faulty logic will significantly discount your credibility. Check that your logic makes sense and doesn’t contain any major holes.You need to anticipate their line of thought if you want to form a logical, effective argument. Try to see things from your audience’s perspective.If your logic isn’t easy to follow, then the point is lost. Always present your arguments in a clear, logical manner.Use personal experiences and observations when relevant and appropriate.
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